“Digitally Enabled Snacking Solution”

Yesterday morning, I watched a CNBC interview with the CEO of Mondelez, a major snack foods company.    He mentioned that they were working on a “digitally enabled snacking solution.”  I’m not the only one that didn’t know what that means—the host asked for the global audience.  The CEO explained that this term refers to direct sales of snacks to customers without a retail intermediary.  How about potato chip delivery by drone?  Welcome to the 21st century.